Not all rice is purchased equally. Riceland conducted a national study of over 3,000 rice shoppers to gain insights into their rice shopping behavior. The results show that shoppers stock up on different types of rice at different rates based on their culinary habits and needs.
Let’s dig into and break down those purchase differences to get a better understanding of how to promote and display rice varieties to get the best performance within the category.
White rice is purchased most frequently of all the varieties, with foodies purchasing some variety of rice every two weeks. Foodies also purchase more exotic varieties like Jasmine and Basmati more frequently than other shopper groups.
The study also found that price-conscious rice shoppers purchase as frequently as the average rice shopper. This indicates that rice is a consistent part of their shopping list.
Here is a helpful breakdown of rice purchasing by variety:
To learn more about the results of this study and how Riceland is helping customers align their product assortment to meet consumer needs, contact your Riceland sales representative or reach out to our sales team here.