Rice is a staple in most households. Shoppers, however, purchase rice for different reasons and at different rates. Continue reading…

How much room you have in your grain aisle depends on the footprint and size of your actual store. Continue reading…

Last month, we explored the types of claims that shoppers are seeking when it comes to their purchasing behavior. Continue reading…

Private labels have always been a way for retailers to offer value as well as reinforce the quality of their brand and establish further loyalty. Continue reading…

Not all rice is purchased equally. Riceland conducted a national study of over 3,000 rice shoppers to gain insights into their rice shopping behavior. Continue reading…