who we serve
National & Regional Grocery Chains
Independent Grocers
Club & Value Retailers
Specialty Markets
Private Label Partners
Omnichannel Retailers
As a farmer-owned cooperative, Riceland Retail Rice brings the strength of America’s rice growers directly to your shelves. Every grain tells the story of connection — between land and farmer, retailer and consumer, meal and moment.
U.S.-grown, milled with care, and trusted for generations, Riceland helps you stock the difference customers can taste.
The Riceland Advantage
At Riceland, we know retail success starts with trust. As the U.S.’s largest miller and marketer of rice, we bring more than a century of farmer-owned heritage to every bag we put on your shelves. Our products deliver the quality, consistency, and value your shoppers expect—backed by a supply chain you can count on.
With vertically integrated operations and four milling locations, we ensure reliable availability, built-in supply security, and the scale to meet national demand. From long-grain staples to specialty varieties, every product is grown, milled, and packaged in the U.S. with care.
More than a supplier, Riceland is your retail partner. Together, we help you build categories, grow sales, and meet shopper needs with rice that’s trusted by families across America.
Products
Strength in Every SKU
From everyday pantry staples to specialty favorites, Riceland delivers rice that can drive category growth and shopper loyalty. Every product carries the strength of America’s rice farmers and our portfolio is designed to perform on your shelves.
industry insights
Retail Insights You Can Stock Up On
At Riceland, we don’t just mill the rice—we help you navigate the ever-changing retail landscape. Whether you’re managing a regional chain, a national account, or an independent grocery store, Riceland’s retail insights bring you category trends, shopper behaviors, and strategies to grow sales. Explore how Riceland’s rice drives basket building, meets food trends, and could expand your private label or branded offerings. Because your shelves deserve more than products—they deserve insight.
January 14, 2026
Category Corner: Why Riceland’s Enriched Long-Grain White Rice Remains a Shelf-Stable Powerhouse
As consumers continue to seek affordable, nutritious, and reliable pantry staples, Riceland’s Enriched Long-Grain White Rice stands tall as a trusted choice in the dry rice aisle. With nearly 100 years of milling experience and a farmer-owned cooperative, Riceland delivers a product that meets the needs of modern households while driving performance for retail partners.
January 14, 2026
Jasmine Rice is Driving Retail Sales - Here's Why Riceland's U.S. Grown Jasmine Deserves a Spot on Your Shelves
At Riceland Foods, we’re meeting this growing demand with a unique competitive advantage: Jasmine rice grown in the U.S.A., by American family farmers, processed and packaged domestically with quality and consistency in mind.
January 14, 2026
How Riceland Is Partnering with Retailers to Win in a Competitive Grocery Environment
January 14, 2026
The Rise of Bulk Buying: How to Leverage Larger Pack Sizes for Higher Sales
By understanding the key drivers behind bulk buying and strategically promoting larger rice pack sizes, retailers can maximize their revenue and meet evolving consumer needs.
January 14, 2026
Helping Shoppers Choose the Right Rice for Their Needs
When shoppers browse the rice aisle, they’re often met with various choices—long grain, jasmine, basmati, brown rice, and more. For some, selecting the proper rice can be overwhelming, leading to indecision or a default purchase. As a retailer, educating customers on rice differences can enhance their shopping experience, increase confidence in their purchase decisions, and ultimately drive repeat sales.
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