As a farmer-owned cooperative, Riceland Retail Rice brings the strength of America’s rice growers directly to your shelves. Every grain tells the story of connection — between land and farmer, retailer and consumer, meal and moment.

U.S.-grown, milled with care, and trusted for generations, Riceland helps you stock the difference customers can taste.

who we serve

National & Regional Grocery Chains
Independent Grocers
Club & Value Retailers
Specialty Markets
Private Label Partners
Omnichannel Retailers

The Riceland Advantage

At Riceland, we know retail success starts with trust. As the U.S.’s largest miller and marketer of rice, we bring more than a century of farmer-owned heritage to every bag we put on your shelves. Our products deliver the quality, consistency, and value your shoppers expect—backed by a supply chain you can count on.

With vertically integrated operations and four milling locations, we ensure reliable availability, built-in supply security, and the scale to meet national demand. From long-grain staples to specialty varieties, every product is grown, milled, and packaged in the U.S. with care.

More than a supplier, Riceland is your retail partner. Together, we help you build categories, grow sales, and meet shopper needs with rice that’s trusted by families across America.

Products

Strength in Every SKU

From everyday pantry staples to specialty favorites, Riceland delivers rice that can drive category growth and shopper loyalty. Every product carries the strength of America’s rice farmers and our portfolio is designed to perform on your shelves.

industry insights

Retail Insights You Can Stock Up On

At Riceland, we don’t just mill the rice—we help you navigate the ever-changing retail landscape. Whether you’re managing a regional chain, a national account, or an independent grocery store, Riceland’s retail insights bring you category trends, shopper behaviors, and strategies to grow sales. Explore how Riceland’s rice drives basket building, meets food trends, and could expand your private label or branded offerings. Because your shelves deserve more than products—they deserve insight.

January 14, 2026

How Different Diners Consume Rice

As we know, not all diners are alike. Some order the same rice dishes once a week while others can go months without ever eating a meal that contains rice.

January 14, 2026

Which Claims Mean The Most To Consumers?

A Riceland study of 3,000 rice shoppers reveals the types of claims that resonate most with consumers by demographic group and channel.

January 14, 2026

Where Are Consumers Buying Their Rice?

When it comes to choosing their rice, consumers have a lot of options and the choices seem to be growing by the minute.

January 14, 2026

What Types of Rice Are Consumers Buying?

Take a trip down the rice aisle of any local grocery store and you’re going to see a variety of new and exotic offerings.

January 14, 2026

Understanding When Consumers Eat Rice

While it’s easy to measure which rice products shoppers are investing it, it’s difficult to know the benefits consumers are seeking.

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