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Where Are Diners Enjoying Their Rice?

When it comes to dining out, consumers have a wide and ever-growing number of options from large, national chains to regional eateries and local neighborhood favorites. With new players in the foodservice industry popping up constantly, it pays to know what your diners are trending toward and what will keep them coming back for more. Riceland conducted a survey of over 3,000 rice diners to pinpoint where they are enjoying their rice dishes. When it comes to the types of foodservice channels where rice dishes are being consumed, the competition is pretty tight.

Percentage of Foodservice channel rice consumption by Channel

While there is a tie between large, casual dining chains and local ethnic restaurants in terms of where rice dishes are consumed, fast food chains and fast casual chains are also popular in the mix.

Percentage of Diners purchasing rice dishes at Restaurants

To learn more about the results of this study and how Riceland is helping foodservice operators create diner demand and improve their product assortment to meet consumer needs, contact your Riceland sales representative or reach out to our sales team.