Retail Rice Insights & Trends

As we celebrate October, National Cooperative Month, there’s no better time to reflect on the power of the cooperative model and the benefits it brings retailers who partner with companies like Riceland Foods.Riceland is proud to be the largest miller and marketer of rice in the United States and a farmer-owned cooperative. Our unique co-op structure supports family farmers' livelihoods and provides distinct advantages to our retail partners. Here’s how Riceland’s cooperative model can benefit your store.

For over a century, Riceland Foods has been a pioneer in the rice and agricultural industries, evolving from a small cooperative of farmers into the largest miller and marketer of rice in the United States. Riceland’s deep-rooted history tells a story of perseverance and innovation while highlighting our company's commitment to quality, sustainability, and community impact. For grocers, understanding Riceland’s journey provides insights into the values and practices that set us apart—and why choosing Riceland is more than just a business decision; it’s a partnership with a legacy. 

September is National Rice Month! The retail consumers' preferences and priorities continue to shift, and Riceland is here to help give you a snapshot of the current trends. We are highlighting some current grocery trends and how Riceland rice can be the perfect fit.

As the back-to-school season begins, grocery retailers prepare for an influx of shoppers looking for convenient, nutritious, and cost-effective meal solutions. With busy schedules and the need for quick, versatile meals, families increasingly turn to ingredients that can do double duty across multiple meals. Riceland rice, with its multi-usability and ease of preparation, is an ideal choice for back-to-school shoppers. In this article, we’ll explore how Riceland rice meets the needs of busy families, highlight its versatility for multiple meals, and offer tips on meal prepping for the hectic weeks ahead.

Marketing strategies that adapt to the changing seasons can significantly boost sales and customer engagement for grocery retailers. Riceland Foods offers a variety of rice products that are perfect for every season, helping retailers keep their shelves stocked with popular, versatile, and high-quality options year-round. Let us help you explore effective marketing strategies for promoting rice throughout the year, highlight seasonal recipes and promotions, and discuss how Iceland supports retailers with targeted marketing initiatives.

The rise of plant-based diets presents a significant opportunity for retailers to cater to a growing segment of health-conscious and environmentally aware-consumers. Riceland rice, with its nutritional benefits, versatility, and commitment to sustainability, is a unique and ideal product to feature prominently in your stores. Together, we can help consumers make healthier, more sustainable food choices.

The rise of prepared foods presents an exciting opportunity for grocery retailers to meet the evolving needs of today's consumers. By embracing convenience, catering to the preferences of Millennials and Gen Z, and partnering with local brands like Riceland Foods, retailers can position themselves for success in this rapidly growing category.

In an era dominated by digital technology, social media has become a necessity for even the smallest of businesses to leverage, enabling them to engage with customers, establish brand recognition, and generate sales. For grocers, embracing social media marketing could significantly enhance their reach and engagement with consumers, leading to increased foot traffic and revenue. This article will explore why grocers should tap into social media marketing for their business.

Embrace the economic and culinary advantages of rice, from its adaptability and nutritional benefits to its gluten-free nature, Riceland rice is an ideal choice for those navigating budget constraints or pursuing a balanced lifestyle in the face of escalating food prices.

Take a trip down the rice aisle of any local grocery store and you’re going to see a variety of new and exotic offerings.

When it comes to shopping for and purchasing rice, there are a lot of factors that play a part in getting that bag of rice from the shelf to the cart and ultimately, the table.

As we know, not all rice shoppers are alike. Some consumers purchase rice once a week while others can go months without purchasing a bag of rice.

A Riceland study of 3,000 rice shoppers reveals the types of claims that resonate most with consumers by demographic group and channel.

Whether you cook rice to showcase your cultural heritage or you only know how to prepare a few recipes and use rice for a quick meal solution, each rice consumer has their own unique buying and consumption habits.

We got the scoop of all the latest food trends and compiled them here, just for you. From foreign flavors to cool colors, everything you need to know about 2020 is right here