Retail Rice Insights & Trends

At Riceland Foods, we’re meeting this growing demand with a unique competitive advantage: Jasmine rice grown in the U.S.A., by American family farmers, processed and packaged domestically with quality and consistency in mind.

As consumers continue to seek affordable, nutritious, and reliable pantry staples, Riceland’s Enriched Long-Grain White Rice stands tall as a trusted choice in the dry rice aisle. With nearly 100 years of milling experience and a farmer-owned cooperative, Riceland delivers a product that meets the needs of modern households while driving performance for retail partners.

By understanding the key drivers behind bulk buying and strategically promoting larger rice pack sizes, retailers can maximize their revenue and meet evolving consumer needs.

When shoppers browse the rice aisle, they’re often met with various choices—long grain, jasmine, basmati, brown rice, and more. For some, selecting the proper rice can be overwhelming, leading to indecision or a default purchase. As a retailer, educating customers on rice differences can enhance their shopping experience, increase confidence in their purchase decisions, and ultimately drive repeat sales.

At Riceland Foods, we work closely with retailers to ensure that their rice offerings align with consumer buying habits and category trends. Here’s how you can optimize your shelf space for both bulk and packaged rice to drive profitability and customer satisfaction.

As grocery trends continue to shift, one thing remains clear: consumers are looking for more than just products—they want transparency, trust, and a connection to the people behind their food. At Riceland Foods, these values have been at the heart of our story for over 100 years. As a farmer-owned cooperative, Riceland connects consumers to the very families who grow their food, providing high-quality, locally sourced rice that’s not only good for the planet but also good for the wallet.

As we near the end of 2024, the retail rice market continues to evolve in response to consumer trends, sustainability demands, and the need for reliable, high-quality products. Throughout the year, we have seen shifts in how consumers purchase rice, what they value, and how they connect with brands. At Riceland Foods, a farmer-owned cooperative rooted in the heart of American agriculture, we’ve been keeping a pulse on these changes to ensure our products deliver value to you and your customers. 

As we celebrate October, National Cooperative Month, there’s no better time to reflect on the power of the cooperative model and the benefits it brings retailers who partner with companies like Riceland Foods.Riceland is proud to be the largest miller and marketer of rice in the United States and a farmer-owned cooperative. Our unique co-op structure supports family farmers' livelihoods and provides distinct advantages to our retail partners. Here’s how Riceland’s cooperative model can benefit your store.

For over a century, Riceland Foods has been a pioneer in the rice and agricultural industries, evolving from a small cooperative of farmers into the largest miller and marketer of rice in the United States. Riceland’s deep-rooted history tells a story of perseverance and innovation while highlighting our company's commitment to quality, sustainability, and community impact. For grocers, understanding Riceland’s journey provides insights into the values and practices that set us apart—and why choosing Riceland is more than just a business decision; it’s a partnership with a legacy. 

September is National Rice Month! The retail consumers' preferences and priorities continue to shift, and Riceland is here to help give you a snapshot of the current trends. We are highlighting some current grocery trends and how Riceland rice can be the perfect fit.

As the back-to-school season begins, grocery retailers prepare for an influx of shoppers looking for convenient, nutritious, and cost-effective meal solutions. With busy schedules and the need for quick, versatile meals, families increasingly turn to ingredients that can do double duty across multiple meals. Riceland rice, with its multi-usability and ease of preparation, is an ideal choice for back-to-school shoppers. In this article, we’ll explore how Riceland rice meets the needs of busy families, highlight its versatility for multiple meals, and offer tips on meal prepping for the hectic weeks ahead.

Marketing strategies that adapt to the changing seasons can significantly boost sales and customer engagement for grocery retailers. Riceland Foods offers a variety of rice products that are perfect for every season, helping retailers keep their shelves stocked with popular, versatile, and high-quality options year-round. Let us help you explore effective marketing strategies for promoting rice throughout the year, highlight seasonal recipes and promotions, and discuss how Iceland supports retailers with targeted marketing initiatives.

The rise of plant-based diets presents a significant opportunity for retailers to cater to a growing segment of health-conscious and environmentally aware-consumers. Riceland rice, with its nutritional benefits, versatility, and commitment to sustainability, is a unique and ideal product to feature prominently in your stores. Together, we can help consumers make healthier, more sustainable food choices.

The rise of prepared foods presents an exciting opportunity for grocery retailers to meet the evolving needs of today's consumers. By embracing convenience, catering to the preferences of Millennials and Gen Z, and partnering with local brands like Riceland Foods, retailers can position themselves for success in this rapidly growing category.