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The Rise of Plant-Based Diets: How Riceland Rice Fits into the Trend

In recent years, plant-based diets have surged in popularity, driven by a combination of health, environmental, and ethical considerations. According to a report by ResearchAndMarkets, the global plant-based food market is projected to grow from $29.4 billion in 2020 to $74.2 billion by 2027, reflecting a compound annual growth rate (CAGR) of 14.9%. This shift is not just a trend; it's a transformation in how consumers approach their diets, and Riceland rice is perfectly positioned to be a staple in this evolving market.

The Nutritional Powerhouse: Riceland Rice

Rice is a fundamental component of a plant-based diet, providing essential nutrients and serving as a versatile ingredient in various dishes. Riceland rice, with its rich nutritional profile, meets the needs of health-conscious consumers. Here are some key benefits:

·     High in Carbohydrates: Rice is an excellent energy source, crucial for those on a plant-based diet who may need to replace the calories typically derived from animal products.

·     Low in Fat: Riceland rice is naturally low in fat, making it a heart-healthy option.

·     Gluten-Free: Ideal for consumers with gluten sensitivities or celiac disease.

·     Rich in Vitamins and Minerals: Contains essential nutrients like B vitamins, iron, and magnesium, which are often a concern in plant-based diets.

Versatility in Plant-Based Cooking

One of the main reasons rice's popularity in plant-based diets is its versatility. Riceland rice can be incorporated into a myriad of dishes, from traditional Asian cuisines to modern Western meals. Some popular plant-based dishes include:

·     Rice Bowls: A colorful mix of vegetables, beans, and grains, often centered around a bed of rice. Riceland's Long-Grain White Rice or Jasmine Rice are fluffy and perfect for any rice bowl.

·     Stir-Fries: Quick and easy meals that can include any combination of vegetables and plant-based proteins. Depending on if you want a fragrant rice or your standard staple, Riceland's Long-Grain White Rice or Jasmine Rice work well in fried rice's and stir fry's.

·     Rice Salads: Cold rice salads with a variety of fresh vegetables and legumes, perfect for summer. Almost any Riceland rice will go perfect with a rice salad. From our nutty brown rice to fragrant jasmine or your tradition long-grain white rice, your preference will make the perfect addition!

·     Soups: Warm and filling in the fall and winter. Flavor profile can be changed to fit preference and often can be cooked in a crockpot. Riceland's parboil rice is the perfect way to keep a firm grain of rice in soups and casseroles.


The Environmental and Ethical Edge

Consumers are increasingly aware of the environmental impact of their food choices. According to a study published in Science, adopting a plant-based diet can reduce food-related greenhouse gas emissions by up to 73%. Riceland’s commitment to sustainable farming practices through our Ingrain Good program further enhances the appeal to environmentally conscious consumers. 

The mission of Ingrain Good is to create value for Riceland’s members, employees, and consumers by prioritizing education and the adoption of sustainable practices. In June 2022, Riceland launched its Carbon Ready Program to help members capture and utilize farm-level data generated within their operations. This allows Riceland to help our customers achieve their Scope 3 GHG emission reduction goals. Our cooperative set a goal to reduce water usage associated with rice production by 2050 billion gallons of water by the end of 2025. With two growing seasons left in that timeline, our Carbon Ready program has surpassed the 200 billion gallons saved mark. Our farmer member’s practices work to protect the environment and improve soil health and rice yield. Reach out to your sales representative to learn more about how you can participate into Riceland's Carbon Ready Program.


Meeting the Demand: Riceland’s Commitment to Retail Partners

At Riceland Foods, we understand the importance of aligning with current dietary trends. Our extensive range of rice products, including long-grain, medium-grain, parboiled and specialty varieties, ensures that we can meet the diverse needs of our retail partners and their customers.


Supporting Retailers with Quality and Reliability

Retailers can trust Riceland for consistent quality and supply. Our rigorous quality assurance processes ensure that every grain of rice meets the highest standards. Additionally, our robust supply chain means that we can deliver our products reliably, helping retailers keep their shelves stocked with products that consumers love.


Innovative Marketing and Recipe Ideas

Riceland supports its retail partners with innovative marketing strategies and engaging recipe ideas that highlight rice's versatility in plant-based diets. We are eager help retailers connect with their customers and drive sales by providing educational content and creative recipes.


Versatile Product, Diverse Audience

The rise of plant-based diets presents a significant opportunity for retailers to cater to a growing segment of health-conscious and environmentally aware-consumers. Riceland rice, with its nutritional benefits, versatility, and commitment to sustainability, is a unique and ideal product to feature prominently in your stores. Together, we can help consumers make healthier, more sustainable food choices.

For more information on how Riceland can support your retail needs, contact our sales team.



1. ResearchAndMarkets. "Global Plant-Based Food MarketReport."[ResearchAndMarkets](

2. Poore, J., & Nemecek, T. "Reducing food’s environmental impacts through producers and consumers." Science,360(6392), 987-992 (2018).