As the holiday rush slows and shoppers turn their attention to the New Year, consumer purchasing patterns begin to shift. January traditionally brings renewed interest in healthier eating, meal planning, and cost-effective cooking, making rice a strategic staple for retailers entering Q1. 

October is National Co-op Month — a time to celebrate connection, collaboration, and the shared values that bring great food to the table. 

Parboiled rice, also known as converted rice, undergoes a unique steaming process before milling that gives it a firmer texture and improved cooking performance. Unlike regular white rice, it holds its shape during long cook times—making it the perfect choice for casseroles, soups, and one-pot dishes where rice often gets too soft. 

As consumers continue to seek affordable, nutritious, and reliable pantry staples, Riceland’s Enriched Long-Grain White Rice stands tall as a trusted choice in the dry rice aisle. With nearly 100 years of milling experience and a farmer-owned cooperative, Riceland delivers a product that meets the needs of modern households while driving performance for retail partners.

At Riceland Foods, we’re meeting this growing demand with a unique competitive advantage: Jasmine rice grown in the U.S.A., by American family farmers, processed and packaged domestically with quality and consistency in mind.

By understanding the key drivers behind bulk buying and strategically promoting larger rice pack sizes, retailers can maximize their revenue and meet evolving consumer needs.

When shoppers browse the rice aisle, they’re often met with various choices—long grain, jasmine, basmati, brown rice, and more. For some, selecting the proper rice can be overwhelming, leading to indecision or a default purchase. As a retailer, educating customers on rice differences can enhance their shopping experience, increase confidence in their purchase decisions, and ultimately drive repeat sales.

At Riceland Foods, we work closely with retailers to ensure that their rice offerings align with consumer buying habits and category trends. Here’s how you can optimize your shelf space for both bulk and packaged rice to drive profitability and customer satisfaction.

As grocery trends continue to shift, one thing remains clear: consumers are looking for more than just products—they want transparency, trust, and a connection to the people behind their food. At Riceland Foods, these values have been at the heart of our story for over 100 years. As a farmer-owned cooperative, Riceland connects consumers to the very families who grow their food, providing high-quality, locally sourced rice that’s not only good for the planet but also good for the wallet.

As we near the end of 2024, the retail rice market continues to evolve in response to consumer trends, sustainability demands, and the need for reliable, high-quality products. Throughout the year, we have seen shifts in how consumers purchase rice, what they value, and how they connect with brands. At Riceland Foods, a farmer-owned cooperative rooted in the heart of American agriculture, we’ve been keeping a pulse on these changes to ensure our products deliver value to you and your customers. 

As we celebrate October, National Cooperative Month, there’s no better time to reflect on the power of the cooperative model and the benefits it brings retailers who partner with companies like Riceland Foods.Riceland is proud to be the largest miller and marketer of rice in the United States and a farmer-owned cooperative. Our unique co-op structure supports family farmers' livelihoods and provides distinct advantages to our retail partners. Here’s how Riceland’s cooperative model can benefit your store.

For over a century, Riceland Foods has been a pioneer in the rice and agricultural industries, evolving from a small cooperative of farmers into the largest miller and marketer of rice in the United States. Riceland’s deep-rooted history tells a story of perseverance and innovation while highlighting our company's commitment to quality, sustainability, and community impact. For grocers, understanding Riceland’s journey provides insights into the values and practices that set us apart—and why choosing Riceland is more than just a business decision; it’s a partnership with a legacy. 

September is National Rice Month! The retail consumers' preferences and priorities continue to shift, and Riceland is here to help give you a snapshot of the current trends. We are highlighting some current grocery trends and how Riceland rice can be the perfect fit.